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  1. The Bare Essentials of Marketing
  2. Essentials of Marketing
  3. Key benefits
  4. "Essentials of Marketing Management in LIS" by R K. Bhatt and DIVYANSHU GUPTA

For many small business owners, taking time off isn't just a great opportunity to spend time with family and friends. It's also a chance to take a step back from day-to-day business operations and look at the parts of their business that they appreciate as well as what needs to be addressed. Each one on their own is great, but when you put them all together, the results will expand your bottom line immensely. Your website is your first marketing opportunity for new customers.

Make sure your website is attractive, presents what you do and who you are, and provides social proof of success. This is the most active and important piece of your pie.

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The Bare Essentials of Marketing

Keeping your current customers happy and engaged with you and your business is the most profitable area of marketing. Happy customers stay loyal and also bring new customers. Continually finding ways to bring value and service to your existing customers in unique and personal ways will always be good for business. Customer success is quickly becoming the epicenter of the marketing department.

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Social media presence is now becoming the indicator of life in a business. People do business with people, and social media is the number one place where people are interacting.

Essentials of Marketing

Keeping content fresh on your social media profiles indicates an active online presence. It also becomes a place for quick customer support, and if comments and requests are missed, it can look poorly on your business reputation. Creating content that is valuable to your users not only builds engagement and loyalty but also helps build your website value to search engines and will increase your organic traffic as you increase in your search engine ranking.

This is often overlooked but is one of the best-known secrets of small business marketing. Finding joint venture partners who service the same target market can help you promote your services to additional customers and provide better service.

Key benefits

Seek events and partnerships with businesses that are non-competing and align with your company values. Expand your reach with either joint promotions or events. Reward your raving fans and referrers. Incentivize your customers and online influencers to mention you and share your business.

"Essentials of Marketing Management in LIS" by R K. Bhatt and DIVYANSHU GUPTA

More than ever, purchasers are depending on reviews, referrals and social influence to make buying decisions. This is a great way to reach new markets and reward fans which end up costing a lot less than investing in advertising and sales.

Small business still depends on a lot of exposure. In marketing any product or service, everything like human expertise, service attitude, and Information resource is closer to the patron. Marketing plays an important role between products and related users through the application of different promotional techniques, such as products and service-oriented programs, book talks, book exhibition, study circle, and use of social media, etc. Marketing the information means acquiring, displaying, and storing the right information to the right reader at the right time in the manner and format desired by the users by saving their precious time.

The present paper is an attempt to study the essentials of marketing management, philosophy, and methods in the field of LIS products and services.

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